Data Driven Mindset

WHAT BIG DATA?

The world of Big Data is a field of knowledge that draws directly from computer science, statistics and business. In short, it encompasses any process that is directly or indirectly related to obtaining, storing, processing, exploiting or communicating information.

The main objective is to generate value for the organization. Within this field we can find professionals oriented to data description and visualization (Data Analyst), prediction and oriented to Machine Learning algorithms (Data Scientist) or data management and exploitation in cloud platforms (Big Data Specialist).

WHY IT IS SO IMPORTANT?

The proper treatment of an organization’s data allows for much more effective and value-oriented decision making. The data culture allows all members of a company to be aware of the potential of the data they handle on a daily basis, and which tools should be used to get the most out of them. In addition, the importance of data in the digital transformation of organizations is increasing, since it facilitates the adaptation and anticipation of changes in the business environment.

LET'S TALK ABOUT DIGITAL TRANSFORMATION

The importance of data in any cultural change is undeniable. And if not, let’s take a look at Google, Amazon or Netflix. These organizations make their business decisions based on the information they work with, what we commonly call Data-Driven Company (or Data-Driven Decision Making). This allows them to anticipate changes, and increase adaptability and predictability. In short, to make better decisions.

But what about more traditional companies?

Despite their increasing digitization, they tend to miss out on a lot of the data they generate, often due to a lack of practical knowledge or references of what we can do with it.

At Netmind, we firmly believe in the Data-Driven Mindset, a solution for organizations seeking to instill the data culture in their professionals, through a training program that is based on the transformation of the way of working and decision making.