Our Team

The people who make transformation happen

Foto Alfred Maeso

Alfred Maeso

Netmind Senior Director Head of Data & AI 

AI doesn’t transform organizations; it forces them to rethink how they learn, make decisions, and create value. Transformation is not about adopting technology, but about redesigning the organization around it.


Alfred Maeso has more than 25 years of experience driving organizational change and digital transformation in companies. 

He is responsible for Data+AI at Netmind and serves as Head of Innovation and Digital Transformation for Southern Europe and Latin America. He also has experience in innovation, change, transformation, agility, and sustainability. 

Since 2010, he has collaborated with medium-sized and large organizations across Europe, the United States, and Latin America, combining strategic consulting with training to support cultural, digital, and business transformations. He is the author of the book Re_evolution: The Journey of Companies Through Constant Change. 

He is a native speaker of Spanish and Catalan and has full professional proficiency in business English. He is also a frequent speaker at international conferences and a lecturer at Spanish universities. 

Highlights

Discover how BTS is strengthening its solutions to help companies respond to the real challenges of using AI in business.
Uncontrolled AI adoption exposes sensitive data. Learn how shadow AI is driving security risks and vulnerabilities.
IT can no longer be just a support function. Discover how a new operating model in the age of AI drives efficiency and competitive advantage.
Discover how IT talent retention will be one of the biggest challenges for companies in Spain in 2026.
A strategic partnership that drives technological innovation in Spain, promoting talent development and digital transformation
ITIL 5 puts the service lifecycle at the center: value streams, patterns, and complexity to manage real value beyond AI
Artificial Intelligence doesn’t fail, poorly led projects do. Discover how strategic leadership determines the real success of AI.
In this second part, experts explain how to approach AI in the company through strategy, training, and organizational models
See more