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Developing an Effective Business Case



Developing an Effective Business Case


Writing an effective business case includes presenting a compelling case for a particular audience in order to achieve approval to embark on a particular course of action. They are developed with the intent to present or sell a viable solution for a clearly defined business problem or new product. This business case training provides a framework for business case development and techniques that are appropriate for any type of project or program requiring funding or management approval.

Students will gain knowledge and skills by practicing writing and analysis techniques that will help them write a compelling business plan, identify appropriate approaches, and communicate and manage information that should ensure the approval to move forward with the project.


  • A framework for an effective business case
  • How to write a compelling business case
  • How to perform Cost/Benefit Analysis

Student Profile

Analysts, product owners, project managers, program or portfolio managers or any other business partner or project team member involved with developing and writing a business case. This course may also be appropriate for individuals who manage team members and need a more in-depth understanding of the process and skill set that would be helpful in business case development.


There are no prerequisites to attend this course.

Course Materials

Each student will receive a copy of the course documentation prepared by Netmind.


Engaging and interactive course. Our instructors teach all course materials using the demonstrative method; the participants learn new concepts through exercises and real application practices.


This course is included in our Business Analysis Certification Program. By attending this course, students earn credit towards the BA Associate and BA Certified certifications, as well as credit towards the Strategy and Solution Evaluation Badge.

Additionally, students will earn 7 credit hours for their attendance.


A certificate of attendance will be issued to students who attend the course for at least 75% of the duration.

Course Outline

  1. Introduction
    1. What is a business case?
    2. Understanding your audience
    3. Where does the business case fit into a product / project life cycle
    4. Learn an effective framework for a business case
  2. Defining and Presenting the Case
    1. Learn how to write an effective executive summary
    2. Learn the components of a detailed mission statement
    3. Project initiative
    4. Strategic Alignment
    5. One project vs multiple projects or program to achieve mission
    6. SMART objectives and key performance indicators
    7. Define approach used for analysis
  3. Justifying the Case
    1. Identification and prioritization of alternative solutions
    2. Cost / benefit analysis
    3. Terminology and financial metrics
    4. Estimating techniques
    5. Process-related impacts
    6. People-related impacts
    7. System-related impacts
    8. Quantifying Implementation costs
    9. Quantifying Ongoing/operating costs
    10. Quantifying Benefits
  4. Documenting the Case
    1. How much detailed is required
    2. Which assumptions should be documented
    3. Documenting known Risks
  5. Develop Your Action Plan/Course Summary
    1. Develop your action plan to improve your business case
    2. Student questions/discussion topics

Public Classes

Currently, we don't have any public sessions of this course scheduled. Please let us know if you are interested in adding a session.

See Public Class Schedule

Course Details


JJM 511


1 day

Delivery Mode

Virtual, Face-to-Face


BA Certified

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