Design Thinking. Develop Innovative Products and Services

Introduction

Instill an understanding of how to use design thinking within your organization. Design Thinking is not about finding the perfect solution to a problem; it’s an exploratory process to find the best possible solution to a problem. Applying the Design Thinking processes involves logic, reasoning, and classic induction and deduction principles.

Our interactive, hands-on learning experience introduces non-designers to the design thinking process and walks them through the steps to effectively problem solve and create solutions. Students will obtain knowledge of how design thinking works and how to apply design thinking tools and techniques to their own work. This comprehensive course is the combination of our Design Thinking Fundamentals and Design Thinking Advanced courses. Let your creativity loose!

Objectives

At the end of this course students will be able to:

• Understand the basic concepts of the Design Thinking methodology
• Understand and apply the 5 steps of Design Thinking
• Prepare and carry out Design Research sessions
• Understand and face “Wicked Problems”
• Apply facilitation techniques for Design Thinking and Creativity sessions
• Utilize alternative methods for doing research and gaining customer empathy
• Design and create Design Research processes using multiple techniques
• Map the services created and understand how a user’s journey impacts internal tasks
• Create experiences that allow us to validate not only the ideas we have of our products but also the business hypotheses
• Apply Service Design techniques
• Create Lo-Fi Prototypes

Student Profile

This course is designed for Business Consultants, IT Directors, Technology Department Directors, Technology Project Managers, Project Managers, Project Analysts, those who are responsible for projects, or anyone who is responsible for bringing valuable ideas into the design of new processes, products, and solutions.

Prerequisites

There are no prerequisites to attend this course.

Course Materials

Each student will receive a copy of the course documentation prepared by Netmind.

Methodology

Engaging and interactive course. Our instructors teach all course materials using the demonstrative method; the participants learn new concepts through exercises and real application practices.

Accreditation

A certificate of attendance will be issued to students who attend the course for at least 75% of the duration.

Certification

There isn’t an official certification associated with this course. However, students will earn 28 credit hours for their attendance.

Course Outline

1. Design Thinking Methodology
   1. History of Design Thinking
   2. Wicked problems
   3. Teamwork skills
   4. Phases of the methodology
2. Empathize
   1. Qualitative research for inspiration
   2. Design research tools: in-depth interviews
   3. Scriptwriting and preparation of field work
3. Define
   1.  Insight
   2. Creation of archetypes
   3. Empathy map
4. Ideate
   1. Ideation in the design thinking process
   2. Lateral thinking
   3. Ideation techniques
5. Service Design
   1. Service design
   2. Customer Journey
   3. Blueprint
6. Prototype
   1. Why do we prototype?
   2. Digital prototyping tools
   3. Service prototyping tools
7. Test
   1. Hypothesis Identification
   2. Validation and metrics
   3. Experiments and MVP
8. Course Summary
   1. Key takeaway review
   2. Develop an Action Plan with next steps, based on the student’s current project