Customer-Centricity for Value-Driven Product Delivery Webinar
While customer-centricity isn’t new, it’s increasingly used in the context of customer experience, corporate customer culture, digital marketing transformation, a customer-oriented business approach, and the customer life cycle. However, often we talk about customer-centricity without really knowing what we mean.
Join us for our complimentary session!
Learn 10 techniques to drive up customer satisfaction and increase business value at the same time!
Thursday
September 3, 2020
1:00 - 2:00 EST
What is Customer Centricity?
Who IS your customer?
The Customer Can Fire You
Keeping the Customer in Mind
Mindset
What motivates us if we are customer-centric?
Techniques to Build Customer Centricity
Research the Market and Users
The Kano Model
Net Promoter Score (NPS)
Market Rhythms and Events
Data Mining
Design Thinking
Empathy – Personas and Customer Journeys
Customer Journeys Using LEGOs
Gemba Walks (Go and See)
Prototyping
Identify Customer
Value
Build the Right Product
Drive Long-Term Relationships
