Design Thinking
Design Thinking is an iterative process that utilizes a set of techniques to help generate, develop, and test innovative ideas for products and services, which provide value to the customer by solving their real needs. Innovation happens at the intersection of desirability, feasibility, and viability. This people-centered approach for finding solutions to complex problems typically follows a version of the Double Diamond Model:
The actions taken in each of the four phases are:
For an easy to follow guide on how to use these techniques and 65 others, we love “DESIGN-pedia” by Juan Gasca and Rafael Zaragoza.
Being creative is difficult. Being innovative is even more difficult. Successfully applying innovation in product development and problem solving for your customers can be nearly impossible. Instead of focusing on a very technological approach, on whether something is technically possible, or if an idea is economically viable, Design Thinking starts by trying to learn what the user really wants, what they really need. Experiencing this innovative process can eliminate a scenario of spending time and money to develop a product no one buys.
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