Introduction

This course aims to provide the tools to communicate information through graphics and data more efficiently and understandably. It explores techniques that simplify complex business analysis into visualizations oriented to the transmission of a message or idea.

Objectives

At the end of the course, students will be able to:

• Detect problems in the most popular charts.
• Choose a graphic according to the audience and the message.
• Design the elements that will compose a graphic and its characteristics.
• Build an articulated discourse using visualizations.

Student profile

The course aims for all types of professionals who work with data or graphics and seek to improve how they communicate them. The information arrives in a more precise and more direct way, generating a more significant impact.

Prerequisites

None. The course is not linked to any software or programming language, so no previous technical knowledge is required.

Course Materials

Each student will receive a copy of the documentation prepared by BIT by Netmind.

Methodology

The course is face-to-face, participative and practical. The teacher will introduce the contents through realistic cases. The participants will assimilate the knowledge by solving activities and challenges.

Certification

The evaluation is continuous, based on group and individual activities. The trainer will give constant feedback to each participant.

During the course, participants will complete an evaluation test that they must pass with more than 70% of correct answers. They will have 30 minutes for its completion.

Accreditation

A Certificate of Attendance will be issued only to students with an attendance of more than 75% and a Diploma of Achievement if they also pass the evaluation test.

Storytelling with Data

1. Presentation of the course

2. Introduction to data visualization

3. Advantages and disadvantages of the main data visualizations

• Traditional
• Advanced
• Interactive

4. Introduction to Storytelling

5. Principles of Storytelling with data

• The importance of context
• Choosing an effective visualization
• Clutter is your enemy
• Focus your audience’s attention
• Think like a design professional
• Dissecting the elements of a visualization

6. Narrative resources in Storytelling

7. Case studies

8. Workshop

JDB 212 | JDB212 | JDB-212