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Israel Zorrilla: Listening and selling

Israel Zorrilla: Listening and selling
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This time is the turn of Israel Zorrilla, our own Sales Director in Spain.

Israel is part of the team in Barcelona. He is the Sales Director and Account Manager for major national and international accounts.

Let’s get to know him a little better!

Let's start at the beginning. How did you come in contact with the world of sales? What attracted you, and what kept you hooked?

First, I started distributing advertising pamphlets to earn my first pocket money.

Later, I worked in real estate and joined a pyramid company when I was at my worst, in which I sold alarms, and at the same time, I had to teach how to sell them… all of this behind cold doors, from neighborhood to neighborhood in Barcelona in the late 90s.

A close friend made me realize that Sales was my world and assured me that someday I would sell ice at the North Pole. I took his advice and began professionalizing myself in sales and team management.

And here we are. I continue to learn daily from my colleagues, customers and the professionals surrounding me.

In this world, I am attracted by how we can reach people through listening and giving an answer to their needs. It is a world where you must be fast, humble, constant and different. I still keep working on all this and always trying to improve myself.

You have been in the company for more than 15 years; how would you describe Netmind, its purpose and the way it works?

Netmind is a company that allows you to develop a long path of professional growth and autonomy within a familiar and human framework. 

What enchanted me about Netmind was how teams work: very close to the client, taking care of all details, and with a high capacity to respond and adapt to what the market is asking at any given time.

In addition, the feeling of working as if we were family is priceless.

You have worked with hundreds of clients and seen the evolution of the demand for more than a decade; what do you think has changed over the years?

I always say that at Netmind, we like to get down in the mud with our clients. If anything has evolved over the years and has led us to be a training consultancy, it is our desire and willingness to walk with our customers in each of their challenges.

We have also seen the change in the sales department. We no longer sell courses like hot cakes. These days, we sell a training experience that goes beyond the classroom.

How do you think the pandemic has affected our customers, have there been new customers, and how have working methods evolved? Or how have these New Ways of Working adapted?

The pandemic has undoubtedly affected our customers and ourselves.

Netmind, with the leitmotiv of being with its customers for better or worse, presented, at lightning speed, a simple and practical catalog of 4 Remote Trainings that would make life during the pandemic easier for our customers.

Once again, I saw the team reinventing itself and adapting in real-time to the situation. So, congratulations to all for the magnificent work done during difficult times!

And as they say that crises are opportunities, thanks to our ability to innovate and bring these services closer to the market, new clients appeared, and we strengthened relationships with existing ones.

There is a long way to go in terms of coexistence with these two models, the face-to-face and the remote through hybrid models. Each organization has one fit or the other according to their needs and objectives.

To sum up, Netmind has a broader range of sales possibilities and formats for all departments within any company.

What advice would you give to someone starting in Netmind?

Just a few things: be a companion, be curious, and ask many questions (as much as you want).

The fact of asking questions will accelerate your total autonomy and make you enjoy the day-to-day of Netmind, which is not always perfect, but this is why you have a great team supporting you at all times.

I would also like to say that they should come to work with an attitude and a desire to laugh and have fun. You are invited to stop by the sales office… a visit that no one at Netmind can miss.

If you could travel back in time and visit yourself 10 years ago, what would you never make again? Or what would you say to him?

I would tell him, “who told you to get into this?” and “who tricked you into spending so many hours on it?” (No, just kidding!).

The truth is that I am passionate about what I do, so I can say that I have no regrets, and I will keep coming back to my job with the same attitude and desire as the first day. So I would say: may the illusion always be with you!

What is the biggest challenge when working with different teams inside and outside Netmind? What would you highlight?

The biggest challenge is to understand and know each of the people in your team and how they perform best, respecting them as much as possible.

The key to personal and collective success is, among many other things, to enhance their pros and minimize their cons, which is not an easy task.

The best way to achieve this is to share a common goal and make each member feel as a whole that works hand in hand, is supportive and fights for everything it sets out to achieve.

The Musketeers say: “One for all and all for one”. Very romantic, but I love utopias.

We have been told that the marketing and sales team has a curious nickname: "The Mandalorians". What is the story behind this, and what makes a Mandalorian so characteristic?

Mandalorians are bounty hunters, and in the Netmind sales and marketing department, we need an icon that reminds us of our DNA that fights for goals and a tool, “the Mandalorian blackboard,” where we can capture our achievements as a team.

A Mandalorian is a professional, an expert in his field, a perfectionist, an adventurer, loyal to his people and his values, a traveler, and a daring and good person. I have just described the Netminders, a very close ethnicity.

Quick Q&A

Funny image

Favorite motto:

Can I tell you two? Don’t leave for tomorrow what you can do today and Carpe Diem.

A song that inspires you:

Sweet Euphoria – Chris Cornell.

An unconfessable quirk:

I’m more natural than poppies, but if I have to be honest, I can’t stand the tics I detect in some people.

A famous person you would like to go for a drink with:

Honestly, with Joan Laporta.

Your biggest hobby:

Learning any new sport, my beloved climbing, adventure travel and books that make me travel.

What show would you like to star in?:

I act in the best show: the business show. Also, I recently shot a short film with the marketing team: our version of The Office.

A place you would like to travel to:

Any island so I can disconnect. I have very Balearic DNA.

Confess, what is your biggest pet peeve?:

It is an uncorrected defect; I bite my nails and hate biting them.

The phrase you repeat most often during the day:

The phrase I reiterate the most throughout the day is with my clients when they ask me from which company I am. And I answer: “Netmind”. To which they respond: “netmoin”, “netming”. And I clarify: “NETMIND, Net for network and Mind”.

The other phrase I often write when I get emails back from new customers is: “Thanks, but I’m Israel, not Isabel. Don’t be scared when you hear my voice” 😂

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